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Digital Leadership has been highlighted as a core prerequisite for future success. It involves the simultaneous strive for economies of scale and scope and is directly dependent upon the corporation’s analytical capabilities. At the same time, the analytical capabilities are dependent upon the digital leadership, creating a situation where firms experience that they need to lift themselves by their own bootstraps in order to succeed. The session builds on recent research findings and addresses the following questions:
• How should firms work with establishing digital leadership?
• Current models are in many instances obsolete, and need to change
• If we fail to innovate in terms of models, the consequences will be dire