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Undertaking a digital journey starts with clearly articulating the key success factors for the engagement, and our experience from the field has shown it to be an Achilles heel for most CXOs, across Fortune 500 organizations. In this talk we will deliberate on demonstrated examples from multi-billion dollar businesses around proven methodologies to measure the value of a digital enterprise.
• What metrics are effective to measure digital transformation initiatives?
• Do new business models require a brand new set of KPIs? What should they be, and how do these differ from the rest of the business?
• Looking to digital businesses for inspiration - how is the performance of today’s fast- growing start-ups measured?
• The impact of KPIs on staff morale and engagement with digital projects